Featured method note
An admin buyer's perspective on evaluating cold email platforms: why Okki Go data source transparency mattered more than reply rate promises, and when a B2B sales team shouldn't buy an AI SDR at all.
2026-09-15 · Julian Hartwell
Compare lead-generation sources by the intent, eligibility, context, permissions, qualification, and measurement evidence they preserve.
Read moreB2B market segmentation divides organizations into groups that warrant different product, message, channel, service, or resource decisions. Start with the
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Read moreA cost-controller's framework for evaluating intent data providers, LinkedIn prospecting, and okki go API integration by team size and operating model.
Read moreUse AI for research and drafting while preserving provenance, suppression, claim review, permissions, and human send approval.
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Read moreA quality reviewer's argument for treating permission scope and data-source transparency as the real cost of any B2B sales tool — not the subscription line item.
Read moreDesign lead delivery around what the client can accept, work, reject, and teach back to the provider.
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