Featured method note
Lead Generation Projects Need a Retirement Decision
Scope projects around a decision, evidence package, adoption owner, and exit condition instead of indefinite campaign activity.
2026-09-16 · Julian Hartwell
Dux-Soup company research notes
How Does Data Enrichment Fit Into an Agent-Native Prospecting Workflow? An FAQ for OKKI Go and B2B Sales Teams
2026-09-15 · Julian HartwellA practical FAQ from a RevOps lead who has burned budget on bad enrichment, broken sequences, and messy CRM data. Covers okki-go, OKKI Go AI agent, okki go account research, data enrichment sales automation, and email sequences.
Read moreWhat Is a Cold Email Platform? Why I Approved Okki Go for Data Transparency, Not Reply Rates
2026-09-15 · Julian HartwellAn admin buyer's perspective on evaluating cold email platforms: why Okki Go data source transparency mattered more than reply rate promises, and when a B2B sales team shouldn't buy an AI SDR at all.
Read moreLead-Generation Sources: Rank Evidence Before Volume
2026-09-15 · Julian HartwellCompare lead-generation sources by the intent, eligibility, context, permissions, qualification, and measurement evidence they preserve.
Read moreB2B Market Segmentation: When a Category Deserves a Different Strategy
2026-09-15 · Julian HartwellB2B market segmentation divides organizations into groups that warrant different product, message, channel, service, or resource decisions. Start with the
Read moreWhat Is Okki Go? A Cost Controller's Look at the Hidden Costs of 'Cheap' B2B Prospecting
2026-09-14 · Julian HartwellA procurement-minded breakdown of why 'cheap' prospecting quietly costs B2B teams more than they think, what a prospecting agent actually solves, and where okki go fits into the math.
Read moreWhat Should Revenue Operations Teams Evaluate in an Intent Data Platform? A Scenario-Based Guide for 2026
2026-09-14 · Julian HartwellA cost-controller's framework for evaluating intent data providers, LinkedIn prospecting, and okki go API integration by team size and operating model.
Read moreCold Email AI Should Strengthen Review, Not Invent Certainty
2026-09-14 · Julian HartwellUse AI for research and drafting while preserving provenance, suppression, claim review, permissions, and human send approval.
Read moreFind Business Buyers by Starting With the Buying Role
2026-09-14 · Julian HartwellFind business buyers by defining the transaction, locating the responsible function, verifying company fit, and preserving a reviewable route to contact.
Read moreOkki-Go vs ZoomInfo: The B2B Contact Database Problem Nobody Procures For
2026-09-11 · Julian HartwellA procurement and RevOps view on how okki-go works, how it compares to ZoomInfo, and how Sales Navigator fits into an agent-native prospecting workflow with waterfall enrichment and intent data.
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